Colors.

The eternal classic - every red, every shade.

From baby pink to hot Barbie pink.

Sleek, editorial, undefeated.

Bright, clean, summer-favourite.

Skin-tone-matched, quietly polished.

Navy, sky, cobalt - every blue.

Hunter, sage, lime - modern favourites.

Lavender to deep aubergine.

Foil, chrome, glitter - full glam.

Mirror chrome, icy shimmer.

Warm metallic with romantic undertones.

Deep wine - fall and winter staple.

Chocolate, latte, mocha - the fall breakout.

Tangerine, coral, sunset.

Butter, lemon, mustard.

Sea-glass to electric - the vacation favourite.

Soft, sweet, Easter-ready.

Deep, polished, office-safe.

Warm neutral - the everyday quietly-polished pick.

Fresh, soft, spring-ready.

The soft, buttery pastel that replaced neon yellow

Mirror-bright ice over a clean white base

Rose-tinted mirror shine, soft enough for every day

Soft sky blue that stays quiet, never costumey

Mirror-finish red that reads liquid under every light

The classic smile line, redrawn in sky, cobalt or navy

The salon classic: sheer pink base, crisp white tip, zero regrowth